Perfect Pitch :

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A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real–world examples to prove his points. If you make pitches for new business, this is the perfect book for you.

喬恩·斯蒂爾從21歲開(kāi)始廣告生涯，在英國(guó)知名廣告公司BMP公司擔(dān)任廣告企劃(AP)主管。26歲被推薦為董事會(huì)成員。1989年，他離開(kāi)英國(guó)到美國(guó)，成為全美知名廣告公司Goodby，Silverstein&Partnets首任AP總監(jiān)。現(xiàn)任全球最大的廣告?zhèn)鞑ゼ瘓F(tuán)之一WPP的英國(guó)倫敦總部副總裁。